By Michael Willard
Over my nearly quarter century working in such places as Moscow, Kyiv, Minsk, Istanbul — and earlier in Central America — I developed what I call my risky market commandments.
1.) Avoid coyote ugly — getting into bed with the wrong local business partner. This is the №1 miscalculation of investors.
— Due diligence is a must. It’s surprising the number of large companies that ignore this.
— Never make decisions on local partners long distance.