CSR: What’s In It For The Company? Everything.

By Michael Willard

Is it okay to ask “what’s in it for the company” before embarking on a Corporate Social Responsibility spending spree for a pet project of an orchid club of which the boss’s wife happens to be president?

You bet. But it can be dicey, particularly in an age when good public relations gigs don’t grow on trees and the competition for them is like a scene from the flick “Gladiator”.

Let’s face it, the college tuition for the twins comes due with regularity and the little lady is…