Meet The Press

By Michael Willard and Olga Willard

Henry Kissinger, the celebrated diplomat, walked up to television cameras at a news conference and quipped to the media: “I sure hope you have questions for all my answers.”

It’s an old story told by media relations specialists. The central character is interchangeable. Instead of Kissinger, it could be Biden, Clinton, Branson, Bezos or Musk, anyone with a public profile of newsworthy attention.

The primary point demonstrated during message training is simply this: It’s your show. Not the media’s. The newsmaker is…