The Public Relations Wiseguy
By Michael Willard
I doubt you have heard the story of the four-year-old tyke who looked up at his father and said with sincerity, “I want to be a PR guy when I grow up.” It would fail the suspension of disbelief test.
However, with shrinking newspapers these days, the statistics suggest that there are five Public Relations specialists for every journalist. As a former reporter, I don’t…